The Data Download: Your privacy, trust, and affiliate marketing
Sent by Joshua Katris | February 04, 2024
The Good
With the uptick in data breaches, more of society is becoming aware of how to improve one’s digital privacy. The most significant tactics are the following: Use password managers (like 1Password), enable MFA or 2FA (Multi-Factor or Two-Factor Authentication), use privacy-focused browsers (like Brave, Tor, or DuckDuckGo), limit the number of apps you download and only provide information to companies that prioritize your privacy.
The Bad
Some of the recommendations are reasonable adjustments. Others are somewhat idealistic. There’s no fast way to verify a company's priority for confidentiality. Everyone says they prioritize privacy, but where’s the proof? Doing this research yourself is a lot to take on. That’s why there’s an entire industry built around this that provides individuals with an average base salary of $56k.
The Ugly
When we rely on others to provide us with better information, how do we know we can trust the information we are finding online? Google Trends shows a massive upward trend in people learning and searching for information on affiliate marketing. This increase in usage dilutes the credibility of the reviews we see online.
Something to think about
Forbes says that it’s time to take affiliate marketing seriously since 83% of marketers are using it. As AI moves forward, its development will be dramatically influenced by the affiliate marketing industry. There are positives and negatives to this. But I would propose a different question…
If we all had affiliate marketing accounts, how would we rethink our approach to validating credibility?
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