The Data Download: TRUST isn’t a 4-letter word, but DATA is
Sent by Joshua Katris | APRIL 14, 2024
The Good
In 2023, 28% of consumers, who participated in a study by Cisco, opted to leave providers over data practices. As businesses transition from experimenting with generative AI in 2023 to focusing on value creation in 2024, the success hinges on trustworthy data. Establishing data trust between a company and its customer requires a social contract that gives more than it takes.
The Bad
Despite the widespread adoption of generative AI in the U.S., a KPMG study reveals that most tech executives reported no performance or profitability gains from their digital transformation investments.
The Ugly
In a lawsuit brought by the American Enterprise Institute (AEI), concerns are raised about the IRS acquiring sensitive cryptocurrency data without proper authorization. This case demonstrates the potential risks to financial privacy and negatively impacts the trust we place in the IRS to handle our personal data securely.
Something to think about
In the past, we never thought twice about what we were giving away when we physically entered a store that recorded on-premise activity. Today, we scrutinize every website for tracking the information we leave as we peruse its property.
What is the distinction between the rights of a physical store to record on-premise activity and the rights of a website to track user information as they navigate online properties?
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